Lure Fall Lookbook

Two weeks ago, I shot a lookbook for a great Austin boutique, LURE by Y&F. They wanted day time shots, as well as night images, and in four hours we managed to get quite a few of both! It helped that I had scouted the locations a few times to check on the light and we had a killer team running on schedule. We even wrapped 5 minutes ahead of schedule! Within 7 days, I had edited the images and created this look.  That's what I call efficiency! 

From the moment preproduction begins to the final delivery of the images, I strive to adhere to a schedule and over deliver. Little things like call sheets, post-production schedules, etc., go a long way in giving guidelines to the creative process and set expectations everyone can agree on. And hopefully you dig the results!

LureBook-3.jpg
LureBook-4.jpg
Edsel Photo specializes in cinematic and stylized fashion photography for advertising and editorial publications in Austin, Texas and New York City.