Edsel | Fitness and Fashion Photographer
potential energy | active fashion | dynamic portrait


Lure Fall Lookbook

Two weeks ago, I shot a lookbook for a great Austin boutique, LURE by Y&F. They wanted day time shots, as well as night images, and in four hours we managed to get quite a few of both! It helped that I had scouted the locations a few times to check on the light and we had a killer team running on schedule. We even wrapped 5 minutes ahead of schedule! Within 7 days, I had edited the images and created this look.  That's what I call efficiency! 

From the moment preproduction begins to the final delivery of the images, I strive to adhere to a schedule and over deliver. Little things like call sheets, post-production schedules, etc., go a long way in giving guidelines to the creative process and set expectations everyone can agree on. And hopefully you dig the results!

Edsel Photo specializes in cinematic and stylized fashion photography for advertising and editorial publications in Austin, Texas and New York City.