Austin Photographer - ATX | Fashion & Portrait Photographer - Edsel Photo

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The rules are simple: there are no rules.

Two weeks ago, I was invited by Adobe to participate in their Creative Jam competition in Austin. A handful of photographers were given 24 hours to create and submit one image on the theme of "Forward Motion." Once we created the image, we were give a couple hours on site to edit our image, present it to the crowd, and submit it for voting. The image I submitted ended up winning Best Photo (and I have a cool glass trophy to prove it). Here are a few of those images, as well as my thought process behind the shoot.

Winner: People's Choice Best Photo 

Winner: People's Choice Best Photo 

 Once I received the theme, it was off to the races. I texted my friend Erick, who is an insanely talented dancer/instructor here in Austin, and he just happened to be free. I wasn't exactly sure of the concept, but I knew that I would treat this shoot like any other. In fact, it was an opportunity for me to create personal work with no limitations or rules, other than a ticking clock. And I knew if I stayed true to my voice, I'd create something I could be proud of. 

Yes he actually did this. 

Yes he actually did this. 

Yeah... he did this too...

Yeah... he did this too...

I'm kind of obsessed with scale and perspective, and the clean lines of modern architecture. I also had this location sitting in my pocket, and I was dying to shoot there. It's truly unbelievable. There's something about art on a massive scale, whether it's architecture or painting or sculpture, that just speaks to me. It speaks of dedication and perseverance and awe. With that inspiration in mind, Erick and I set about creating something that would (hopefully) do that scale justice.

Logistically, the setup was simple. My friend Leslie held a light (thanks Leslie!), I framed the shot, and Erick did his (unbelievably talented) thing. I was shooting with a super wide architectural lens, which is a no-no in fashion/portrait photography (OOPS), but I wanted to play with that scale and perspective distortion. And guess what, it worked. In the end, what I love most about these images is that they all speak of motion, but in a quiet, peaceful sense, rather than the sort of action-packed motion imagery we typically think of. 

 

Edsel Photo specializes in cinematic and stylized fashion photography for advertising and editorial publications in Austin, Texas and New York City.